Moving your marketing from reactive to proactive
We can help you get in front of important buyers from the companies you are interested in doing business with. Our outreach strategies increase the chances of getting recommended and introduced to potential buyers.
OUR TARGETED OUTREACH STRATEGIES HELP YOU…
Only 37% of initial meetings lead to follow-on meetings. Our outreach sequence planning helps business owners accelerate their business development efforts and connect with mid-market or enterprise decision-makers more effectively. We aim to transform how you source, contact, and interact with potential buyers at the companies you’re most interested in working with.
We listen to learn where you've been and where you want to take your firm. We take what you've shared and dive deep into researching the market, your competitors, even your customers.
Our process helps you clarify the value your firm provides to your customers by connecting your unique capabilities to the challenges and business outcomes your target audience cares about.
We help you showcase the value you deliver in a more effective way. This involves re-working or developing proof-points such as pitch decks, case studies, reference letters, capabilities statements, qualification documents, schematics, project photos, websites, and others. Our approach is to link these proof-points to your buyer's purchasing journey to ensure that your value proposition is highlighted at every stage.
To develop a successful customer contact action plan (CCAP), we'll handle various digital marketing tasks such as search engine optimization (SEO), email marketing, social media outreach, digital PR, online advertising, analytics and reporting, and a website refocus. We'll handle as much or as little as you need.
Using market and customer research we'll help you build a hit list of dream companies you want to go after that look like your most successful accounts.
The big guys don't have one person making all the choices anymore. There's a whole buying committee you need to identify and reach to move a project forward.
Proof points and insights help buyers decide who to choose. We'll create content you can use to share how your company delivers solutions.
We'll design and execute a high converting customer contact strategy that moves you off the bidders list and into meaningful conversations.
73% of B2B buyers pay attention to your website when sourcing new suppliers. Let us create a professional and sales-ready WordPress website to showcase your accomplishments.
B2B buyers spend ⅔ of their buying journey learning from content. We create content that educates your target audience while answering questions they have as they struggle to choose the right vendor.
94% of B2B buyers conduct online research during the buying process. We'll bring the right traffic to your site by making sure your website matches Google's search engine optimization (SEO) requirements.
We'll identify your target audience, find the right contacts, create content that speaks to them, then reach out using a variety of platforms.
We'll work with you to optimize and automate the process of identifying the accounts that fit your ideal customer profile (ICP), and then determine which of those accounts are most likely to become opportunities.
When one person at your target account knows your firm, you have a 35% chance of winning a deal. When five or more know of your firm, your win rate jumps to 47% and your sales cycle shrinks by 10%. We can help you get there.
Online reviews and listings allow you to manage your company's reputation. Having your business listed on relevant online directories, industry-specific platforms, or review sites increases your visibility among potential B2B buyers. Let us help.
Proactively prospect into the right accounts and buying teams. Make every conversation relevant based on engagement and intent. Uncover and target accounts when they’re ready to buy.
KIP Total Marketing Solutions helps businesses with their digital marketing by providing a single source of accurate information. This helps your marketing, sales, and outreach efforts work together better to win more customers and increase revenue.
Business owners face difficulty in finding the right people to talk to. This affects getting good leads and keeping up with sales, all while managing your business. Our services are created exclusively for veteran-owned, women-owned, or minority-owned businesses that sell their services to large corporations and government agencies. You face challenges in getting the right people’s attention and making sales. You charge more than $10,000 for your services, which can take weeks or months to complete since you have to communicate with multiple decision-makers.
