Targeted Outreach Strategies

Struggling to get high-value meetings?

We specialize in B2B outreach strategies that get you in front of key decision-makers and increase your chances of closing bigger deals. Let us help you get recommended and introduced to your ideal clients.

Our Targeted Outreach Strategies Help You…

Build a consistent revenue engine

Only 37% of initial meetings lead to follow-on meetings. Our outreach sequence planning helps business owners accelerate their business development efforts and connect more effectively with mid-market or enterprise decision-makers. We aim to transform how you source, contact, and interact with potential buyers at the companies you’re most interested in working with.

  • Secure more high-vale meetings.
  • Get noticed by decision-makers.
  • Boost your sales pipeline.

The KIP Total Marketing Process

Listen, Learn then Research

We listen to learn where you've been and where you want to take your firm. We take what you've shared and dive deep into researching the market, your competitors, even your customers.

Messaging and Value Mapping

Our process helps you clarify the value your firm provides to your customers by connecting your unique capabilities to the challenges and business outcomes your target audience cares about.

Re-purpose or Create Content

We help you showcase the value you deliver in a more effective way. This involves re-working or developing proof-points such as pitch decks, case studies, reference letters, capabilities statements, qualification documents, schematics, project photos, websites, and others. Our approach is to link these proof-points to your buyer's purchasing journey to ensure that your value proposition is highlighted at every stage.

Design and Execute Strategy

To develop a successful customer contact action plan (CCAP), we'll handle various digital marketing tasks such as search engine optimization (SEO), email marketing, social media outreach, digital PR, online advertising, analytics and reporting, and a website refocus. We'll handle as much or as little as you need.

What You Get When We Work Together

Connect with High Value Accounts

Using market and customer research we'll help you build a hit list of dream companies you want to go after that look like your most successful accounts.

Get in Front of the Right People

The big guys don't have one person making all the choices anymore. There's a whole buying committee you need to identify and reach to move a project forward.

Engage and Share Your Story

Proof points and insights help buyers decide who to choose. We'll create content you can use to share how your company delivers solutions.

Convert Meetings into Sales Opportunities

We'll design and execute a high converting customer contact strategy that moves you off the bidders list and into meaningful conversations.

You'll end up with...

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A high-converting website

73% of B2B buyers pay attention to your website when sourcing new suppliers. Let us create a professional and sales-ready WordPress website to showcase your accomplishments.

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Content that Helps Your Buyers Choose

B2B buyers spend ⅔ of their buying journey learning from content. We create content that educates your target audience while answering questions they have as they struggle to choose the right vendor.

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The right visitors coming to your website

94% of B2B buyers conduct online research during the buying process. We'll bring the right traffic to your site by making sure your website matches Google's search engine optimization (SEO) requirements.

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An effective customer contact strategy

We'll identify your target audience, find the right contacts, create content that speaks to them, then reach out using a variety of platforms.

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Sales, Marketing & technology advice

We'll work with you to optimize and automate the process of identifying the accounts that fit your ideal customer profile (ICP), and then determine which of those accounts are most likely to become opportunities.

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Strong branding and a positive reputation

When one person at your target account knows your firm, you have a 35% chance of winning a deal. When five or more know of your firm, your win rate jumps to 47% and your sales cycle shrinks by 10%. We can help you get there.

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Accurate, higher online visibility

Online reviews and listings allow you to manage your company's reputation. Having your business listed on relevant online directories, industry-specific platforms, or review sites increases your visibility among potential B2B buyers. Let us help.

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More useful B2B Social Media

Proactively prospect into the right accounts and buying teams. Make every conversation relevant based on engagement and intent. Uncover and target accounts when they’re ready to buy.

Get Your Own Digital Marketing Portal to Track Your Results

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Track and optimize your marketing efforts

Our digital marketing portal provides you with a comprehensive view of your marketing performance. Easily manage campaigns, track engagement, and optimize for better results—all in one place.

What People Say...

chris wanchris wan
18:49 12 Dec 22
Lloyd is a trusted advisor who has given me tremendous insight on the marketing and sales process, especially as it relates to new business generation. He enlightened me on various technological tools and processes to aid in maximizing customer acquisition. Lloyd is a phenomenal listener, who really cuts to the heart of the issues and offers ideas and solutions in a direct and pragmatic way. Many of the mental models he has shared with me will prove valuable to me as I endeavor to grow my business.
David ChertokDavid Chertok
21:44 27 Sep 22
Esther SchwartzEsther Schwartz
22:05 22 Aug 21
At my initial meeting with Lloyd Grant, he LISTENED to my Sales/Marketing concerns. He UNDERSTOOD my goals. He offered AMAZING INSIGHTS to help me strategize. Lloyd has a very professional and smart grasp of the marketing trends of today. I look forward to working with him.
Lauren PearlLauren Pearl
15:51 09 Jul 21
I worked with Lloyd through the NYU Marketing Helpdesk. He’s been an invaluable advisor to my startup. When we first met, I was having trouble getting started with marketing for my eco-friendly housing startup given our limited time and resources. He carefully listened to my company pitch, problems, and constraints, and helped compile a customized list of practical, actionable steps I could take to grow my brand traction, and turn that traffic into customers. He had an excellent grasp of current-day marketing trends, tools and techniques, and he helped me create a workable sales and marketing strategy that’s empowering me to make progress. I would absolutely recommend his service to any startup founder that needs practical, actionable advice on growing their brand.
MR BurnettMR Burnett
17:39 22 Apr 20
Amazing companies to work, very professional knowledgeable, Always on time
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Building bridges to key decision makers

Business owners face difficulty in finding the right people to talk to. This affects getting good leads and keeping up with sales, all while managing your business. Our services are created exclusively for veteran-owned, women-owned, or minority-owned businesses that sell their services to large corporations and government agencies. You face challenges in getting the right people’s attention and making sales. You charge more than $10,000 for your services, which can take weeks or months to complete since you have to communicate with multiple decision-makers.

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