Customer Contact Action Plan

According to TrustRadius research, 87% of buyers want to self-serve part or all of their buying journey, and 57% of buyers already make purchase decisions without ever talking with a vendor representative.

Content strategies boost website traffic & generate leads

Guide B2B buyers towards making more informed decisions by providing them with the necessary information and resources they need.

  • Present your products or services objectively and transparently, highlighting their strengths and limitations.
  • Be available to answer any questions or concerns they may have and tailor your approach to their specific needs and preferences.
  • Assist them in understanding the value proposition and how it will benefit their business in the long run.

Ultimately, your goal is to build a trusted relationship with your clients by providing valuable insights and advice to help them make the best possible decisions for their business.

Customer Contact Plan

You must prioritize developing effective content strategies to boost your website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure. Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Regularly publishing valuable content keeps your target market engaged and converts leads into loyal customers. It’s essential not to overlook this powerful strategy for your website traffic and lead generation success.

We understand you have a lot on your plate, so we offer a comprehensive multi-week process to create a specific Customer Contact Action Plan (CCAP) tailored to your company. Our CCAP considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan (CCAP), which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Brand Strategy

Our brand strategy is an essential component of your overall business plan to ensure we establish a strong brand presence in the market. It requires a clear understanding of your target audience, competition, and unique value proposition. Our goal is to create an emotional connection between your brand and your customers that will drive loyalty and repeat business. Through thoughtful planning and execution, we aim to position your brand as a leader in your industry and achieve long-term success.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Search Engine Optimization (SEO)

We'll find the top keywords, phrases, and questions that your target audience is searching for. We'll work them into your website copy to improve your visibility. We'll also do a technical audit to identify any on-page indexing problems that may be limiting your visibility to potential clients. Our team will help improve your content strategy and provide additional support to make sure your website stands out from the competition. We're proud to partner with you to achieve your business goals.

Email Marketing

We provide targeted marketing by focusing on your buyer personas on their preferred platforms. Our multi-touch outreach sequences include email, video, voice mail, phone, and LinkedIn messaging. Along with creating engaging copies and graphics, we also offer recommendations to increase the performance of your campaigns.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers

It helps establish industry expertise, builds trust with the audience, and keeps your target market engaged, leading to higher website traffic and leads-to-sales-opportuity conversions.

The Customer Contact Action Plan (CCAP) is a comprehensive multi-week process tailored to your company, considering your company’s story and growth opportunities. It provides the necessary tools to execute a 12-month plan to achieve revenue goals, ensuring improved communication with your target audience and driving business growth.

Persona and Brand Identity approach involves understanding your target audience’s issues and needs and defining the ideal customer profile (ICP) and buyer personas. This foundation helps connect with customers and address their challenges more effectively, improving customer communication.

Understanding your Goals, Gaps, and Targeted Impacts helps us achieve business objectives by defining the required metrics to reach your targeted outcomes based on industry benchmarks, estimated growth opportunities, and historical data. The data-driven solutions in this stage focus on website traffic, engagement levels, lead conversions, and meetings with decision-makers.

Value Mapping and Messaging involve analyzing your target audience, understanding your brand’s core values and capabilities, and connecting those capabilities to your audience’s goals and business outcomes. By crafting compelling messaging and tailored tactics, this process ensures optimal engagement and higher conversion rates for your business.

Start Your Path to New Revenue Growth

Get a free marketing strategy assessment

Sign up for our free 20-minute marketing evaluation today to take your business to the next level! Our team of marketing experts will analyze your current strategies and provide you with expert advice to help you achieve your goals. With our comprehensive evaluation, we’ll look closely at your campaigns, target audience, and overall marketing approach to give you a highly personalized and strategic analysis of your tactics. Our goal is to help you boost your reach, increase conversions, and make the most of your marketing and P. R. budget. So why wait? Sign up now to receive invaluable insights and recommendations from our experienced marketing team. With our help, you’ll be able to take your business to new heights and achieve the success you deserve!

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