(SEO) Search Engine Optimization

More than 70% of web traffic comes from search engines, and Google is the most popular, followed by Bing and Yahoo

Why Do B2B Companies Need SEO?

SEO is an effective way to increase website traffic, generate leads and sales. It also helps companies establish brand awareness and credibility by ranking higher in search engine results pages (SERPs).

Additionally, SEO helps B2B companies target essential keywords and phrases related to their products or services to attract relevant traffic to their site. By improving different parts of your website, like the words you use and structure, SEO can help your website appear when potential buyers search online. This increases the trustworthiness of your website and improves its chances of appearing at the top of search results.

The more visitors your website receives, the higher your chances of getting more business opportunities.

Key Features Include:

  • Website and SEO competitor analyses and strategy development

  • Strategic website content optimizations

  • Technical site enhancements

  • Comprehensive and easy-to-read reporting

  • Explore additional features like blog content, topical SEO, location-based SEO, and infographics

Customer Contact Plan

You must prioritize developing effective content strategies to boost your website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure. Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Regularly publishing valuable content keeps your target market engaged and converts leads into loyal customers. It’s essential not to overlook this powerful strategy for your website traffic and lead generation success.

We understand you have a lot on your plate, so we offer a comprehensive multi-week process to create a specific Customer Contact Action Plan (CCAP) tailored to your company. Our CCAP considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan (CCAP), which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Analytics & Reporting

Our approach to website maintenance is Growth-Driven Design (GDD), which means we constantly strive to enhance your website's performance. This includes analyzing data and adjusting the site to improve overall user engagement and visitor conversion rates, as well as tracking the KPIs relevant to your business objectives. With GDD, we consistently make disciplined and informed improvements based on analytics about visitor behavior.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Google Business Profile

Google Business Profile (GBP) is one of the best SEO strategies for local businesses that meet with customers face to face. If your business qualifies for a GBP listing, you need to claim and optimize your Google Business Profile. (It’s one of the best ways to get your company to rank high on Google!) Google Business Profiles/Knowledge Panels are full of information about your business that you control.

Website Revamp

We create sales focused websites that help your business achieve its desired results through our process of strategy development, design, content creation, and technical support. Our priority is to provide a purposeful customer experience that connects you with your target audience and enables them to engage better with your website.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers

KIP Total Marketing Solutions specializes in building lead-generating websites and optimizing them to reach your target audience. We also offer website redesign services to enhance user experience and engagement.

KIP Total Marketing Solutions evaluates website performance through various metrics, including user behavior, engagement, SEO, and sales data.

The main goal of our website redesign process is to create a customer experience that seamlessly translates to your target audience, making it easier for them to engage with your website.

We identify and understand areas of your current website that are not performing well and work on optimizing them. This ensures that your prospects can find solutions quickly, increasing the chances of converting visitors into customers.

We provide many solutions to help businesses like yours achieve greater visibility in search engine results pages. With our state-of-the-art search engine optimization (SEO) techniques, your website will be optimized to perform well in searches by your potential clients, significantly increasing your online visibility, client engagement, and sales revenue.

Our team works tirelessly to ensure that your website is optimized for the right keywords and phrases, your content is fresh and engaging, and that your online presence is fully optimized for search engines. We have a proven track record of helping businesses like yours to increase their organic traffic, boost their online visibility, and ultimately, grow their bottom line.

Contact us today to learn how we can help your business become more visible online and achieve its full potential.

Start Your Path to New Revenue Growth

Sign up for our free 20-minute marketing evaluation today to take your business to the next level! Our team of marketing experts will analyze your current strategies and provide you with expert advice to help you achieve your goals. With our comprehensive evaluation, we’ll look closely at your campaigns, target audience, and overall marketing approach to give you a highly personalized and strategic analysis of your tactics. Our goal is to help you boost your reach, increase conversions, and make the most of your marketing and P. R. budget. So why wait? Sign up now to receive invaluable insights and recommendations from our experienced marketing team. With our help, you’ll be able to take your business to new heights and achieve the success you deserve!

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