About KIP Total Marketing Solutions

We help owners of B2B companies and professional service providers increase their sales by improving the quality of their deals, shortening their sales cycles, and boosting their brand awareness.

Working alongside these women and minority business owners and their executive teams, we map sales opportunities and create an outreach plan that fully leverages their online presence while optimizing their marketing and sales pipeline.

While connecting business goals, sales objectives,  and marketing priorities, we work together to deploy customer contact strategies using a mix of channels, including:

  • Outbound email campaign series (targeting, writing, testing)
  • Lead generation using B2B social media (LinkedIn, Google Business Profile, YouTube, Facebook, Instagram)
  • Branding and messaging to stand out from competitors (Clarifying how your capabilities link to your prospects’ desired outcomes)
  • Content strategy (researching, planning, and writing original content that addresses target audience problems).

We also put in place evaluation systems to monitor and measure the revenue performance of your marketing efforts so that it tracks back to your overall business goals and sales objectives.

Our Approach

We use a proactive outreach model with clients called account-based marketing (ABM). With ABM, you figure out who you want to do business with, then back into why they would want to do business with you.

KIP Total Marketing Solutions understands that most ABM platforms cater to larger businesses, often with high minimums for starting. However, small and mid-sized women and minority-owned businesses can still use ABM to target potential clients.

We believe in the ‘human plus machine’ approach and can help you achieve your primary objective.

Our services are designed keeping in mind businesses with an annual revenue of less than $30 million. Let us take care of the rest while you focus on your goals and growing your brand.

The Benefits

Save time and resources

Save time and marketing resources with our tailored marketing strategies. Focus on your business while we handle your marketing efforts. Increase ROI and grow your business with our collaboration. Say goodbye to ineffective campaigns and hello to success. Choose us as your marketing partner and reach your goals.

Get new perspectives on how to run your business

Unlock your business potential today! Gain new insights and strategies to take your business to new heights with our comprehensive program. Learn to identify your target audience, create effective marketing campaigns, navigate new technologies, and more.

Avoid the spray and pray approach

We assist in refining marketing techniques and strategies for more meaningful results by adopting a tailored marketing plan targeted towards your ideal customers. Our team of strategists can identify your key customers and needs to maximize resources and return on investment, saving you money from inefficient marketing approaches. We can help you adopt a more strategic and effective approach to marketing.

Track your return on investment

Our company offers end-to-end services to help you achieve your business goals and sales objectives. We provide a comprehensive range of services that track your return on marketing investment. We use cutting-edge technology and tools to help you gain a deeper understanding of your marketing efforts, optimize your campaigns, and increase your ROI. Work with our team to take your marketing efforts to the next level.

Our Values and Principles

Simplfy the lives of business owners

Our mission is simple - to help you market your business, grow your brand and contribute to the community. We are committed to making these tasks easier for you with our services.

Get results by staying focused

We aim to help you achieve your business goals, sales objectives, and marketing priorities through our services. Our ultimate aim is to propel your company forward.

Open and honest radical candor

Radical Candor means being honest, direct, empathetic, and respectful in communication. It can help build strong relationships and prevent conflicts. Be open to feedback and listen actively.

Extreme ownership

We are responsible for the marketing guidance and services that we provide. We are committed to achieving the business objectives and outcomes that we mutually agreed upon for your company.

We give more than we take

We're committed to your success. Our team works with you to identify areas for improvement and develop customized solutions that help you achieve your strategic objectives. You can rest assured that working with us produces great results for your bottom line and overall business success.

Continuous improvement

Continuous learning and improving marketing efforts are key to business success. Ongoing education and training expand our knowledge as we acquire new skills and apply them to your marketing strategies.

More about work together

Our consulting strategists own the relationship, reporting, planning, and execution for all accounts. They can see the big picture and ensure everything is connected. Meanwhile, our specialist team supports our consulting strategists, and they are experts in individual components of account-based marketing needed to navigate the buyer’s journey. They can execute at the highest level in their area of expertise. For larger retainer levels, we can provide dedicated specialists for your team to get more done quickly.

We handle 75%+ of all in-house work to keep costs competitive. We have a trusted extended team of partners who specialize in different components of the B2B buyer’s journey.

This question depends on the following:

a) how much-existing digital infrastructure do you have in place and

b) what stage your business is in.

Digital Infrastructure

  • Things that are needed to support marketing.
  • Examples: updated customer data, content-rich website, industry-specific landing pages, written success stories and case studies, modern creative collateral, marketing automation, in-house point-person, documented processes, etc.


  • Startups – A great untested idea with no digital infrastructure. (~6-12 months)
  • Product market fit – Existing sales, a receptive target market, and limited digital infrastructure. (3-9 months)
  • Scaling – Strong existing sales, solid reputation, and fully built digital infrastructure. (3-6 months)
  • We will not work with you unless we can create profitable growth at scale.
  • We aim to turn our fee from a cost to an investment ASAP with tangible revenue reporting.
  • Our done-for-you services start at $2,500/month. We also have do-it-yourself and do-it-with-me services for less.
  • We build custom teams to manage larger retainers.
  • Our done-for-you services are fixed cost and flexible scope. The scope is determined quarterly with our Growth Sprint process.
  • The scope could include:
    • Prospecting Sprint → Search ads, display ads, social ads, video ads, organic SEO.
    • Deal Velocity Sprint → Search ads, display ads, social ads, video ads, organic SEO.
    • Deal Velocity Sprint → Search ads, display ads, social ads, video ads, organic SEO.
    • Content Strategy Playbook → Website design and development, landing pages, analytics and tracking, conversion rate optimization, experimentation, and a/b testing.
    • Pursue phase → Remarketing, email marketing, marketing automation, reviews, and referrals systems.

Here are two clear and concise statements about our approach:

1. An integrated approach is the most effective way to achieve growth.
2. We aim to optimize the entire B2B buyer journey and not focus on just one service.

Lloyd Grant portrait

Our Founder

Lloyd is a straightforward, results-oriented sales professional with nine years of advertising and sponsorship sales experience plus ten years of marketing communications management. He has developed a track record of driving sales and revenue performance by identifying key customer insights and creating focused marketing strategies that link clients to their target customer groups.

He has developed advertising and sponsorship campaigns for brands as varied as Mercedes Benz USA, Hennessey USA, American Express, Bank of America, Microsoft as well as Tutor Perini, Port Authority of NY/NJ, USPS, and Con Edison, plus numerous small and mid-sized businesses.

“Give me six hours to chop down a tree, and I will spend the first four hours sharpening the axe.''
Abraham Lincoln
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