Identify your business goals and sales objectives to develop a reputation management strategy.
Determine what aspects of your reputation are most important to you and your brand. Next, research your current reputation by scouring social media and online review sites for mentions of your brand (Of course, we help with that by providing you with a Snapshot Report of your online visibility). Identify any issues or areas where you need improvement.
Once you clearly understand your reputation, create a plan of action. This may include optimizing your website, creating social media accounts and monitoring them regularly, responding to customer feedback (both negative and positive), and implementing a crisis management plan. Finally, track your progress and adjust your strategy accordingly.
Reputation management is an ongoing process and requires consistent effort to maintain a positive image.