Better Websites and Landing Pages Easily

Reinvent your websites and landing pages to engage your ideal customers

Can your buyers see themselves on your websites and landing pages?

  • Based on the challenges, pressures, and problems they face?
  • Based on why they’re thinking about working with you?
  • Based on their roles and responsibilities?
  • Based on the market segment they serve?

Suppose you can organize your websites and landing pages to speak to different buyers by their job roles, desired business outcomes, and market segments.

In that case, you separate your firm from competitors and help your internal teams stay on message.

Your website’s content is a portal for everyone:

  • Potential customers
  • Existing customers
  • Referral sources
  • Strategic partners
  • Industry peers
  • Internal teams

It’s where everyone learns how to solve problems and find resources.

Let us build you high-converting websites and landing pages that engage your visitors and turn them into prospects for your company.

You must prioritize developing effective content strategies to boost website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure.

Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Do not overlook this powerful strategy for your website traffic; lead generation success is essential.

We understand you have a lot on your plate, so we offer a comprehensive, multi-faceted process to create a specific Customer Contact Action Plan tailored to your company.

Our Customer Contact Action Plan considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach to Helping You Grow

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan, which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Analytics & Reporting

Our approach to website maintenance is Growth-Driven Design (GDD), which means we constantly strive to enhance your website's performance. This includes analyzing data and adjusting the site to improve overall user engagement and visitor conversion rates, as well as tracking the KPIs relevant to your business objectives. With GDD, we consistently make disciplined and informed improvements based on analytics about visitor behavior.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Search Engine Optimization (SEO)

We'll find the top keywords, phrases, and questions that your target audience is searching for. We'll work them into your website copy to improve your visibility. We'll also do a technical audit to identify any on-page indexing problems that may be limiting your visibility to potential clients. Our team will help improve your content strategy and provide additional support to make sure your website stands out from the competition. We're proud to partner with you to achieve your business goals.

Email Marketing

We provide targeted marketing by focusing on your buyer personas on their preferred platforms. Our multi-touch outreach sequences include email, video, voice mail, phone, and LinkedIn messaging. Along with creating engaging copies and graphics, we also offer recommendations to increase the performance of your campaigns.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers about websites and landing pages

Landing pages are designed for specific campaigns or marketing objectives and typically have a single call to action. On the other hand, websites are meant to be comprehensive and provide information about an entire organization, including multiple pages and menus. Both websites and landing pages are important for sales and marketing.

Yes, it is recommended to have a landing page regardless of whether you have a website or not. A landing page serves as a focused entry point for visitors and guides them towards a specific action that you want them to take.

It is designed to encourage visitors to convert into leads or customers by providing them with a clear call-to-action (CTA) and highlighting the benefits of your offering.

Having a landing page can also help to improve your website’s performance by increasing your conversion rates, reducing bounce rates, and improving your search engine rankings.

Overall, having a landing page is a valuable asset for any business or organization looking to generate more leads and sales through their website.

Yes, you can have both websites and landing pages.

A landing page is typically a single page that is focused on a specific marketing campaign or offer, while a website typically has multiple pages and covers a broader range of content.

It is common to use landing pages as part of a larger website strategy to drive traffic and conversions.

Depending on your goals and budget, you can create a simple landing page or a more complex website with multiple landing pages.

It’s important to ensure that both your landing page and website are optimized for your target audience and aligned with your overall marketing goals.

KIP Total Marketing Solutions specializes in building lead-generating websites and landing pages optimizing them to reach your target audience. We also offer website redesign services to enhance user experience and engagement.

KIP Total Marketing Solutions evaluates website performance through various metrics, including user behavior, engagement, SEO, and sales data.

The main goal of our websites and landing pages redesign process is to create a customer experience that seamlessly translates to your target audience, making it easier for them to engage with your website.

We identify and understand areas of your current website that are not performing well and work on optimizing them. This ensures that your prospects can find solutions quickly, increasing the chances of converting visitors into customers on your websites and landing pages.

KIP Total Marketing Solutions’ website redesign process involves strategic planning, thoughtful design, compelling content creation, efficient development, and continuous support to help your business achieve desired results.

Start Your Path to New Revenue Growth

Get a free marketing strategy assessment

Sign up for our free 20-minute marketing evaluation today to take your business to the next level!

Our marketing experts will analyze your current strategies and provide expert advice to help you achieve your goals.

With our comprehensive evaluation, we’ll look closely at your campaigns, target audience, and overall marketing approach to give you a highly personalized and strategic analysis of your tactics. We aim to help you boost your reach, increase conversions, and maximize your marketing and P.R. budget.

So why wait? Sign up now to receive invaluable insights and recommendations from our experienced marketing team. 

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