Sales & Marketing Strategy

Did you know that LinkedIn generates 80% of B2B marketing leads through social media?

How do you attract B2B customers?

To attract B2B customers, you need to develop a solid marketing strategy that effectively communicates your product or service’s unique capabilities to potential clients’ problems, pressures, and challenges.

Identify and target your ideal customer, create relevant marketing content tied to the different stages of your prospect’s path to purchase, invest in digital marketing tactics such as SEO and online ads, and leverage social media to build brand awareness.

Additionally, consider attending industry events and networking with other businesses to build relationships and establish credibility in your field.

Remember, developing a successful B2B marketing strategy takes time and effort. Still, with a clear understanding of your customer and a targeted approach, we can help you attract and retain valuable clients.

Customer Contact Plan

You must prioritize developing effective content strategies to boost your website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure. Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Regularly publishing valuable content keeps your target market engaged and converts leads into loyal customers. It’s essential not to overlook this powerful strategy for your website traffic and lead generation success.

We understand you have a lot on your plate, so we offer a comprehensive multi-week process to create a specific Customer Contact Action Plan (CCAP) tailored to your company. Our CCAP considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan (CCAP), which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Analytics & Reporting

Our approach to website maintenance is Growth-Driven Design (GDD), which means we constantly strive to enhance your website's performance. This includes analyzing data and adjusting the site to improve overall user engagement and visitor conversion rates, as well as tracking the KPIs relevant to your business objectives. With GDD, we consistently make disciplined and informed improvements based on analytics about visitor behavior.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Search Engine Optimization (SEO)

We'll find the top keywords, phrases, and questions that your target audience is searching for. We'll work them into your website copy to improve your visibility. We'll also do a technical audit to identify any on-page indexing problems that may be limiting your visibility to potential clients. Our team will help improve your content strategy and provide additional support to make sure your website stands out from the competition. We're proud to partner with you to achieve your business goals.

Website Revamp

We create sales focused websites that help your business achieve its desired results through our process of strategy development, design, content creation, and technical support. Our priority is to provide a purposeful customer experience that connects you with your target audience and enables them to engage better with your website.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers

B2B customers seek products and services that meet their goals, business outcomes, and targeted improvements.

They also look for reliable suppliers who deliver quality and consistency without disrupting their operations. B2B customers prioritize efficiency, cost-effectiveness, and scalability in purchasing decisions. They want suppliers who can understand their unique business challenges and provide solutions that help them achieve their goals.

B2B customers also look to minimize risk when selecting a new vendor, so it’s imperative to demonstrate stability and past proven success in similar situations.

B2B marketing strategy refers to the tactics and techniques businesses use to promote their products or services to other businesses.

It involves different approaches focused on gaining the attention and trust of potential business customers, nurturing relationships, and fostering loyalty. Effective B2B marketing strategies allow businesses to differentiate their brand, engage with decision-makers, and close more sales.

This typically involves utilizing multiple marketing channels, including digital marketing, in-person events, webinars, trade shows, and more.

Successful B2B marketing strategies often involve a deep understanding of the target audience, strong messaging, and a persuasive call to action.

1. Consistency – Consistency is crucial in b2b multichannel marketing; businesses should make sure that their messaging, branding, and communication remain consistent across all channels, including email, social media, and website. Consistency helps in building trust and standing out from the competition.

2. Personalisation – Personalisation means delivering customized messages to your target audience. Using data-driven insights helps create a customized experience for customers and prospects, making them feel you understand their world.

3. Integration – Integration refers to the integration of different marketing channels. A comprehensive multi-channel marketing strategy must integrate email, social media, content, and other marketing tactics, providing a seamless experience to the target audience.

Finally, remember that b2b multichannel marketing is an iterative process, so continue to monitor and adjust your marketing strategies to achieve the desired results.

This strategy involves creating a seamless and consistent experience across various channels for b2b customers. An effective omnichannel strategy considers the various touchpoints through which the customer interacts with the business, such as website, social media, email, phone, and in-person interactions.

The aim is to create a unified and consistent experience for the customer, regardless of the channel they use to interact with the business. This can lead to increased customer satisfaction, loyalty, and, ultimately, revenue for the business.

Implementing a b2b omnichannel strategy requires a thorough understanding of customer behavior, data analysis, and the appropriate use of technology to enable seamless integration between different channels.

KIP Total Marketing Solutions is an account-based content marketing agency committed to helping women and minority businesses achieve their marketing goals through effective and tailored outreach strategies.

With years of experience in the digital marketing industry, we have a team of experts who specialize in B2B marketing, and we understand the challenges that businesses face when trying to reach their target audience.

At KIP Total Marketing Solutions, we take a holistic approach to B2B marketing, exploring various channels and strategies to determine what works best for each individual client. Our team works closely with our clients to identify their unique needs and goals and then devises a custom strategy to help them reach those objectives.

Whether you want to increase brand awareness, generate leads, or drive sales, KIP Total Marketing Solutions can help you achieve your goals. Our team is committed to staying up-to-date on the latest trends and best practices in B2B marketing, so you can trust that you’re getting the most effective and efficient solutions possible.

Start Your Path to New Revenue Growth

Get a free marketing strategy assessment

Sign up for our free 20-minute marketing evaluation today to take your business to the next level! Our team of marketing experts will analyze your current strategies and provide you with expert advice to help you achieve your goals. With our comprehensive evaluation, we’ll look closely at your campaigns, target audience, and overall marketing approach to give you a highly personalized and strategic analysis of your tactics. Our goal is to help you boost your reach, increase conversions, and make the most of your marketing and P. R. budget. So why wait? Sign up now to receive invaluable insights and recommendations from our experienced marketing team. With our help, you’ll be able to take your business to new heights and achieve the success you deserve!

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