Email Marketing

According to TrustRadius research, 87% of buyers want to self-serve part or all of their buying journey, and 57% of buyers already make purchase decisions without ever talking with a vendor representative.

Does email marketing work when targeting business buyers?

Email marketing can be an effective strategy when targeting business buyers. Many businesses use email marketing as part of their overall marketing mix to reach and engage with their B2B audience. Here are some reasons why email marketing can be successful in targeting business buyers:

1. Personalization: Email marketing allows you to tailor your messages to specific business buyers based on their interests, industry, job role, or previous interactions with your company. Personalized content is more likely to resonate with recipients and lead to higher engagement rates.

2. Cost-Effectiveness: Email marketing is generally more cost effective than traditional advertising channels. It allows you to reach many potential business buyers at a relatively low cost per email.

3. Relationship Building: Emails can be used to nurture relationships with business buyers over time. Consistent and valuable communication through email helps build trust and credibility, making it more likely for buyers to choose your company when they are ready to make a purchase decision.

4. Analytics and Tracking: Email marketing platforms provide detailed analytics and tracking, allowing you to measure the performance of your campaigns. You can monitor open rates, click-through rates, and conversion rates, which helps you refine your strategies and optimize your future campaigns.

5. Automation: Email marketing tools often include automation features that enable you to set up triggered emails based on specific actions or events. For example, you can send a welcome email to new subscribers or follow up with leads who have shown interest in your products or services.

6. Targeted Segmentation: With email marketing, you can segment your email lists based on various criteria, such as demographics, behavior, or engagement level. This segmentation enables you to send more relevant and targeted messages to different groups of business buyers.

7. Mobile-Friendly: With the increasing use of mobile devices, most email marketing platforms support mobile optimization, ensuring your messages are easily accessible and readable on smartphones and tablets.

To make email marketing successful when targeting business buyers, it’s essential to focus on creating valuable and relevant content, crafting compelling subject lines, maintaining a clean and up-to-date email list, and complying with relevant data privacy laws and regulations.

Remember that while email marketing can be effective, it is just one part of a comprehensive marketing strategy. Combining email marketing with other tactics, such as content marketing, social media marketing, and search engine optimization, can help maximize your results and reach a broader audience.

Customer Contact Plan

You must prioritize developing effective content strategies to boost your website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure. Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Regularly publishing valuable content keeps your target market engaged and converts leads into loyal customers. It’s essential not to overlook this powerful strategy for your website traffic and lead generation success.

We understand you have a lot on your plate, so we offer a comprehensive multi-week process to create a specific Customer Contact Action Plan (CCAP) tailored to your company. Our CCAP considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan (CCAP), which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Brand Strategy

Our brand strategy is an essential component of your overall business plan to ensure we establish a strong brand presence in the market. It requires a clear understanding of your target audience, competition, and unique value proposition. Our goal is to create an emotional connection between your brand and your customers that will drive loyalty and repeat business. Through thoughtful planning and execution, we aim to position your brand as a leader in your industry and achieve long-term success.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Search Engine Optimization (SEO)

We'll find the top keywords, phrases, and questions that your target audience is searching for. We'll work them into your website copy to improve your visibility. We'll also do a technical audit to identify any on-page indexing problems that may be limiting your visibility to potential clients. Our team will help improve your content strategy and provide additional support to make sure your website stands out from the competition. We're proud to partner with you to achieve your business goals.

Email Marketing

We provide targeted marketing by focusing on your buyer personas on their preferred platforms. Our multi-touch outreach sequences include email, video, voice mail, phone, and LinkedIn messaging. Along with creating engaging copies and graphics, we also offer recommendations to increase the performance of your campaigns.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers

Regarding the frequency of B2B marketing emails, it’s important to balance keeping your audience engaged and not overwhelming them with too much content. While there is no hard and fast rule for how often you should send emails, it’s important to consider your audience’s preferences and needs.

One option is to send weekly or bi-weekly newsletters with industry news, company updates, and helpful resources. Another approach is to send targeted emails based on where your audience is in the B2B buyer’s journey, such as welcome emails, follow-up emails after a purchase or demo, or re-engagement emails for inactive subscribers.

Understanding your audience and providing valuable content on time can establish trust and build lasting relationships with your B2B customers.

Email marketing can be a very effective tool for businesses to reach their target market. Although there is no one-size-fits-all answer to the success rate of email marketing, it depends on various factors, such as the email list’s quality, the email’s content, the email, the timing of the email, and the call-to-action.

Generally speaking, the success rate of email marketing campaigns can range between 10-20% or higher for well-targeted and strategically planned campaigns. It is important to note that the success rate can also depend on the industry and type of business.

However, it is important for businesses to continuously analyze and track the performance of their email marketing campaigns to make data-driven decisions and improve their success rate over time.

The top advantage of utilizing email marketing is the potential for significant return on investment (ROI). By honing in on specific target audiences and using personalized messaging, email campaigns have the potential to result in high conversion rates and generate significant revenue for your business.

Additionally, email marketing is cost-effective, as it requires minimal financial investment to create and send messages. It also allows businesses to track and measure campaign success through open and click rates, which can help inform future marketing strategies.

Email marketing is a powerful tool for businesses looking to increase customer engagement and drive revenue growth.

Yes, cold emailing can be effective for B2B. However, it requires a well-thought-out strategy and a personalized approach to increase the chances of success.

Researching the target audience, crafting a compelling subject line and body content, and providing a clear call-to-action is essential. Sending a bulk generic email is unlikely to yield positive results, and it may even damage your reputation, so it’s crucial to take the time to tailor your approach to each recipient.

With careful planning and execution, cold emailing can be a valuable tool for B2B organizations to generate leads and build relationships with potential customers.

KIP Total Marketing Solutions specializes in B2B email marketing and can help your business be more effective.

Our team has extensive experience crafting targeted email campaigns that generate leads and drive sales. We can help you design and execute an email marketing strategy that delivers measurable results while staying within your budget.

Contact us today to discuss your specific needs and find out how we can help you achieve your marketing goals.

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