B2B Marketing Audits and Competitor Research

Whoa, hold up! Do you really want to get left behind by your competitors? We've got just the thing for you --- B2B Marketing Audits and Competitor Research! Stop guessing and start knowing what your competitors are up to. With our help, you'll be able to sharpen your marketing strategy and stand out from the crowd. Let's work together to make your business the talk of the town!

Assess and strengthen your marketing efforts

We offer B2B marketing audits and competitor research as part of our comprehensive suite of services aimed at improving your company’s marketing strategy.

These audits help identify areas where your company can improve to compete.

Our competitor research enables us to analyze your competitors and their marketing tactics, giving you the insights needed to enhance your strategy and drive success.

Contact us today to learn how our B2B marketing audits and competitor research can benefit your business.

Customer Contact Plan

You must prioritize developing effective content strategies to boost your website traffic and increase leads. With a well-executed plan, your brand will experience significant growth and exposure. Engaging and educational content is crucial to establishing your industry expertise and building trust with your audience. Regularly publishing valuable content keeps your target market engaged and converts leads into loyal customers. It’s essential not to overlook this powerful strategy for your website traffic and lead generation success.

We understand you have a lot on your plate, so we offer a comprehensive multi-week process to create a specific Customer Contact Action Plan (CCAP) tailored to your company. Our CCAP considers your company’s story and the biggest growth opportunities available to provide you with the necessary tools to execute a 12-month plan that helps you achieve your revenue goals.

Our Approach

Unlock Your Marketing Potential and Reach Your Business Goals

Persona and Brand Identity

To effectively communicate with your target audience, it’s important to understand their issues and needs clearly. Our approach is to gather key insights that will inform your customer contact action plan (CCAP), which includes defining the ideal customer profile (ICP) and buyer personas. This foundation will help you connect with your customers and address their challenges more effectively.

Goals, Gaps, Targeted Impacts

We’ll help you reach your business goals by defining the numbers needed to achieve your targeted outcomes. This will be based on industry benchmarks, estimated growth opportunities, and your historical data. With our expertise in website traffic, lead conversions, and meetings with decision-makers, we’ll provide data-driven solutions to get you the results you need.

Value Mapping and Messaging

At this stage, our team will thoroughly analyze your targeted audience and delve deep into your brand’s core values and capabilities. Then connect those capabilities to your target audience’s goals and business outcomes. By effectively identifying and learning about your buyers’ decision-making processes, we can craft compelling messaging and tailor tactics to ensure optimal engagement and high conversion rates for your business.

What You'll Get

Analytics & Reporting

Our approach to website maintenance is Growth-Driven Design (GDD), which means we constantly strive to enhance your website's performance. This includes analyzing data and adjusting the site to improve overall user engagement and visitor conversion rates, as well as tracking the KPIs relevant to your business objectives. With GDD, we consistently make disciplined and informed improvements based on analytics about visitor behavior.

Buyer Personas

To better understand your client base and create buyer personas, we will conduct interviews with a range of your past and current customers. The interviews will cover their backgrounds, the issues they encountered, and why they selected your company as a solution. This approach will assist in shaping your ideal buyer personas and demonstrating how your business can assist them.

B2B Buyers Journey

To effectively reach your target audience, it's important to understand the challenges and pressures they face. Our roadmap will help you connect with your ideal prospects and decision influencers throughout every stage of their buyer journey. By taking this approach, we can ensure that your solution is presented in the right way to meet their specific needs.

Competitor Analysis

At KIP Total Marketing Solutions, we analyze data from multiple sources to get a comprehensive view of the industry landscape. We evaluate data from 3-4 competitors, examine your past performance, and compare it to industry standards to identify your strengths and areas for improvement. With our extensive industry knowledge, we'll provide you with expert recommendations designed to enhance your performance and help you reach your business goals.

Content Strategy

Our service provides you with website, landing page, case studies, ebooks, tools and blog content recommendations based on the main areas of your business. These pillar topics are supported by relevant sub-topics that demonstrate your expertise and help engage users throughout their buyer journey.

Search Engine Optimization (SEO)

We'll find the top keywords, phrases, and questions that your target audience is searching for. We'll work them into your website copy to improve your visibility. We'll also do a technical audit to identify any on-page indexing problems that may be limiting your visibility to potential clients. Our team will help improve your content strategy and provide additional support to make sure your website stands out from the competition. We're proud to partner with you to achieve your business goals.

Website Revamp

We create sales focused websites that help your business achieve its desired results through our process of strategy development, design, content creation, and technical support. Our priority is to provide a purposeful customer experience that connects you with your target audience and enables them to engage better with your website.

B2B Social Media

B2B social media platforms are great for identifying your target audience, making connections, and staying relevant in industry conversations. To keep your strategy engaging, we recommend using a calendar that balances evergreen content and timely messaging. This way, you can share information that your prospects find most valuable.


Most frequent questions and answers

A B2B Marketing Audit is a comprehensive review of a business’s marketing strategies, tactics, and operations in the B2B (business-to-business) sector. This audit aims to identify strengths, weaknesses, opportunities, and threats in the current marketing approach. Businesses can gain insights into their performance and make informed decisions to optimize their marketing efforts by evaluating various metrics, tools, and practices.

Competitor Research is an essential aspect of B2B marketing because it allows businesses to understand the market landscape, identify industry trends, and gauge their position relative to their competitors. By analyzing competitors’ strategies, offerings, and customer feedback, businesses can uncover gaps in their approach, capitalize on unique selling points, and develop strategies to differentiate themselves in the market.

The frequency of a B2B Marketing Audit largely depends on the dynamic nature of the industry and the company’s growth phase. However, as a general rule, businesses should consider conducting a marketing audit at least once a year. For industries that experience rapid changes, such as technology or e-commerce, more frequent audits (semi-annually or quarterly) might be beneficial.

The key components of a Competitor Research analysis in B2B marketing include:


  • Market Positioning: Understanding how competitors position themselves regarding branding, value proposition, and target audience.
  • Product/Service Offerings: Analyzing competitors’ products or services’ range, features, and benefits.
  • Pricing Strategies: Evaluating the pricing models and structures adopted by competitors.
  • Marketing and Sales Tactics: Review competitors’ promotional strategies, sales channels, and customer engagement methods.
  • Customer Feedback: Gather insights from customer reviews, testimonials, and feedback to understand competitors’ strengths and weaknesses.

A B2B Marketing Audit offers several long-term benefits:


  • Strategic Direction: By identifying what’s working and what’s not, businesses can refine their marketing strategies and align them with their overall business goals.
  • Resource Optimization: Audits can highlight areas where resources (time, money, manpower) might be wasted, allowing for reallocation to more impactful activities.
  • Improved ROI: By understanding the effectiveness of various marketing initiatives, businesses can invest more in high-performing strategies and improve their return on investment.
  • Adaptability: Regular audits ensure businesses remain agile, adapting to industry changes and evolving customer needs.
  • Enhanced Customer Experience: By understanding the customer journey and feedback, businesses can enhance their offerings and interactions, increasing customer satisfaction and loyalty.
Start Your Path to New Revenue Growth

Get a free marketing strategy assessment

Sign up for our free 20-minute marketing evaluation today to take your business to the next level! Our team of marketing experts will analyze your current strategies and provide you with expert advice to help you achieve your goals. With our comprehensive evaluation, we’ll look closely at your campaigns, target audience, and overall marketing approach to give you a highly personalized and strategic analysis of your tactics. Our goal is to help you boost your reach, increase conversions, and make the most of your marketing and P. R. budget. So why wait? Sign up now to receive invaluable insights and recommendations from our experienced marketing team. With our help, you’ll be able to take your business to new heights and achieve the success you deserve!

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