Generating new leads is an essential component of any B2B marketing strategy. However, discovering new and innovative methods for attracting potential leads is not always easy. As a helpful assistant, I have compiled a list of 10 creative B2B lead-generation ideas that can help you take your marketing to the next level.

1. Host a virtual summit or event to engage with potential customers.
2. Launch a referral program with incentives for current customers who bring in new leads.
3. Use LinkedIn as a platform to create targeted advertising campaigns.
4. Email marketing campaigns tailored to specific customer segments.
5. Create a comprehensive blog to engage with potential leads and build your thought leadership.
6. Use social media platforms to create targeted advertising campaigns and engage with potential leads.
7. Guest post on industry leaders’ platforms to increase your exposure.
8. Build a personalized chatbot to help with customer inquiries and automate the lead generation process.
9. Implement personalized video content to connect emotionally with potential leads.
10. Use SEO techniques to increase your visibility and attract new leads organically.

These creative B2B lead-generation ideas will help you reach your target audience and build strong relationships with potential and existing customers.