Your Website Should Help Bring Good Prospects to Your Attention
Driving the right traffic to your website is easier said than done. There's a lot of ways to gin up visitor numbers but that's not really the point of your website is it?
As a professional service provider or someone that sells to other businesses, high web traffic is a waste of your time and money.
Your tight budget is better put to use becoming the go to source of useful information your prospects, and the people who influence them, turn to when making decisions.
Separating Casual Visitors from Prospects
If buyers and influencers find resources and information on your website they believe will help them make decisions they'll feel good about, then they're more likely to share their contact details to gain access to it.
By setting up calls-to-action and landing pages on specific topics, your ability to get the right buyers and influencers to view you as the expert they need, goes up.
Get the Right Traffic, Then Convert
Create Multiple Content Types
Educational content can take many forms including: Case studies; Detailed technical guides; White papers; Webinars and videos.
Optimize for Search
All the great content you've created and placed on your website are wasted if buyers and influencers can't find it. SEO brings your website to the attention of the right buyers and influencers.
Redesign Your Website
Don't optimize your website for search until you've optimized it for your prospects information needs. Make sure your website isn't basically a self promotional brochure.
Set Up Calls-to-Action
Call-to-actions are buttons or links that get your website visitors to take that next step. Landing pages are where your prospects leave their contact information after responding to your call-to-action.
Use Blogs and Email Newsletters
Blogging gets your buyers attention early in their decision making process; Newsletters nurture them until they're ready to take action.
Map the Conversion Path
We call this behavioral pathing which simply means we help you figure out the actions you want your website visitors to take, then we chart a course through your website to your calls-to-action and your landing pages. We analyze and tweak based on actual visitor behavior and make adjustments as needed.
While a conversion optimized, customer-centric, sales focused website is critical once prospects show up at your website, it still needs an assist from some other tools in your toolbox to make sure you're attracting the right visitors to begin with. Here are a few services that can help in that regard.