CONTENT MARKETING STRATEGY
Deep dive into the “digital customer” – the individual for who your service or product has been designed. Develop an understanding of who they are, how they engage with your service and their digital behavior.
This will inform your work, strategy, content, and planning from the customer’s (users) perspective. While also targetting your communication effectively and efficiently.
CUSTOMER DIGITAL PERSONA MODELLING
Deep dive into the “digital customer” – the individual for who your service or product has been designed. Develop an understanding of who they are, how they engage with your service and their digital behavior.
This will inform your work, strategy, content, and planning from the customer’s (users) perspective. While also targetting your communication effectively and efficiently.
DATA ANALYTICS AND VISUALISATION
Analytics is the systematic computational analysis of data or statistics. It is used to discover, interpret, and communicate meaningful patterns in data. It also entails applying data patterns toward effective decision-making.
These critical insights give access to otherwise untapped information to inform business and marketing decisions.
SOCIAL LISTENING AND RESPONDING
Covering social, traditional, and non-traditional media, social listening is the art of listening to and interpreting what users are commenting on online. It is a real-time amalgamation of data to produce an intelligible story that can be acted upon quickly and with relevance.
This is a crucial part of consumer research, informing and aiming to enhance the client’s current (and future) narrative.
MARKET RESEARCH
Market research is a considered deep dive into the related industry. It covers the competitive landscape, activity, keyword research, and related search engine traffic to enhance the knowledge of the target market.
Our holistic research also covers competitor analysis. A deep dive into competitor’s presence online – Looking at their website, produced content, social media presence, consumer journey, and, where possible, campaign activity.
WEB DEVELOPMENT AND DESIGN
The development and deployment of a website to align with the industry best practices and target customers’ needs. The result-driven website design will enhance user traffic and engagement to take our clients closer to their goals.
Our approach is driven by User experience (UX) design to optimize resources and increase customer engagement and retention.
SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work collaboratively to improve the quality and quantity of website traffic.
Geared toward delivering results, our in-house capability combines technology and team expertise to perform a systematic review and update your content to provide a solution that performs well on search engine algorithms.
DIGITAL COPYWRITING
Clear and concise, easy to read, well-written, and well-structured digital copy designed to service a digital audience. With attention to detail, digital copywriting passively complements the design on all the owned channels.
Tailored to the platform, client, and context, digital copywriting enhances online customer engagement and retention.
PAID MEDIA STRATEGY AND MANAGEMENT
Paid media refers to external marketing efforts involving paid placement of the client’s content. Paid media includes PPC advertising, branded content, and display ads.
Using relevant platforms and market context, paid media can be implemented across search engine ads, social media ads, influencer marketing, Retargeting, and Email Marketing.
