Buyers use content to learn what they need to make sound decisions.
Stop Talking to Yourself
You can't simply push your sales message at prospects anymore and expect them to respond.
Now more than ever you need to produce useful, unbiased information your prospects will find and use as a resource to solve business problems.
Educational content helps increase your prospects understanding of the options available to them and raises their comfort level with making a decision.
If done right, that decision is to go with your firm. If really done right they'll share that decision with their colleagues and contacts.
Easy peaszy right? You've got all the time in the world to plan, write, video tape, edit, distribute, and measure a host of different content types don't you?
Well check out some of the kinds of content that you can cross off your to-do list and throw on to ours.
Get a Helping Hand. Call Us: (646) 926-3992
How We Work With You
Of course none of our services can start until after we've had a chance to listen to where you are and where you're going. Then we work with you to specifically define your "perfect" customer and come up with how much it costs to get them. Next we launch a competitive benchmarking effort to see how your offering stakes up against alternatives.
Once that's out of the way, you can start to add things to our to-do list by taking items off of yours.
Content we can help you with:
We'll update or rework your website content to make sure the focus is on the solutions your ideal prospects need to make quicker, more confident buying decisions.
A Monthly Email Newsletter
We'll help you come up focus areas your prospects and customers care about and that highlights your expertise. Then we'll create an editorial calendar, design a look, integrate it with social media, clean up and grow your list, and create reports for analysis.
Weekly Blog and Social Media Posts
We'll help you come up with a blog strategy tied in to your social media accounts, it'll serve as your vehicle for building your brand, listening to customers, nurturing relationships, and positioning you as an authority to your target community.
Business Case Articles
They "make the case" and help managers, procurement officers, and executives justify an investment in the products or solution sets you offer. They address the need from a business standpoint and describe the value an organization can get from the type of product/solution you just happen to offer.
We'll create these digital documents or videos that offer customer evidence of how your solution helps. Use it to showcase your expertise and detail how you worked with a customer on a specific problem, the details of the solution, challenges overcome, and the customer benefit.
We'll help you share information faster and in a graphically appealing way to make it easier for executives and professionals to learn about and make a business case for using your solution.
Schedule an appoint with us now to get started (we can do phone, in-person, or video chat). (646) 926-3992